It takes a brave childcare company to ask for feedback from parents or clients as you do not know what to expect. Most expect a positive feedback or are too scared to ask parent to give one if not sure of their childcare service.
Feedback is a great way of:
- Improving your child care service.
- Getting FREE recommendation that can help your service.
- Providing parents/clients a positive approach to express their concerns.
- Telling your side of the story.
- Letting you know what is working or not working, which can help save money/human resources/time.
- Letting parents/clients know that their contribution is important.
Note, it is important that when feedback is given, an action and a result should be derived from the feedback. Let use the example of Eden Mobile Creche, when the company started we only provided a full creche service. However, we got a lot of feedback for the need of childcare staff only service. This service met the needs of clients with smaller budget or clients that have venues with toys but not the qualified childcare staff. This feedback helped Eden Mobile Creche add a new childcare service. Feedback can also be a sudden trend or the most request service by parents or clients.
Feedback for childcare business can help make the business grow positively. An example of getting feedback within a nursery school is providing parent with a yearly form, which can be a questionnaire format or suggestion. Forms can remain anonymous to give parents privacy. This is beneficial to the early years setting as it provides an opportunity identifying what parents are happy with and what they are not. A man once told me he only knew a client was not happy with his service when he gets a call from another company asking for the clients’ folder to be transferred. It does not have to get to the point of parents removing their child from an early years setting before problems are identified. A feedback process can help reduce this possibility.
In conclusion, let a matured member of staff deal with feedback. A people person, which may not be the must senior member of the team. However, some feedback will need senior management attention to get the desired result.